Our Story
PHUE is a maximalist fashion brand dedicated to "Creating stories through chaos." Founded by visionary designer Panya Gupta in July 2021, we blend art and fashion to celebrate the power of hue. Our mission is to provide clothing as wearable art, empowering individuals to be the connoisseurs of their own stories.
PHUE's collections are defined by bold colors, eclectic prints, and intricate details, making each garment a statement piece. Our designs break boundaries and defy conventions, offering figure-flattering silhouettes that exude confidence and enable free expression. Each piece embodies the dynamic and unpredictable beauty of life, transforming fashion into a powerful narrative medium.
We strive to usher in a new wave of surrealism in the fashion industry, where maximalist style meets wearable art. Our unique shopping experience, combined with the highest quality products, ensures our customers always feel their best in PHUE. We prioritize comfort, decadence, and quality, delivering fashion that stands out.
PHUE's commitment extends beyond fashion; we offer an exceptional value proposition, ensuring complete customer satisfaction with every purchase. By blending maximalist fashion and wearable art, we create truly unique and distinctive clothing that empowers the wearer. Join us in celebrating the extraordinary, where fashion becomes a vibrant, living story.
Discover more about PHUE through our feature on Brut India:
Read about our story on the Free Press Journal. Join us in celebrating the extraordinary, where fashion becomes a vibrant, living story.
Find our more about our genesis and our founder's journey in an interview with Fibre2Fashion