Our Story

PHUE is a maximalist fashion brand that believes in following "Creating stories through chaos". We aim at curating art for fashion and celebrating the power of hue. Our focus is to provide clothing described as wearable art, bringing art onto a platform for anyone who wants to be the connoisseur of their own story. It was started by Panya Gupta in July of 2021.

You can watch our feature on Brut India below:

Website: https://www.brut.media/in/entertainment/designing-celeb-outfits-from-a-rooftop-14b59aff-64f6-47dd-a9f9-d5656d8badb4

Instagram: https://www.instagram.com/reel/CpXYmu5L5Q9/?igshid=YmMyMTA2M2Y=

Facebook: https://fb.watch/jc7GnFgeVh/

YouTube: https://youtu.be/xvS_z3wK_s8

Read about our story on Free Press Journal: 


We are a maximalist fashion label that embraces bold colours and statement silhouettes. We seek to bring a new wave of surrealism to the fashion industry. By blending maximalist fashion and wearable art, PHUE creates clothing that is truly unique and distinctive.

PHUE’s collections are composed of bold and vibrant colours, intricate prints, and intricate details. Every garment is designed to make a statement and to make the wearer feel confident and powerful. The clothes are figure-hugging, flattering silhouettes that allow the wearer to move and express themselves freely.

Overall, PHUE provides an eccentric fashion experience that truly embodies comfort, decadence, and quality. By providing our customers with the highest quality products and a unique shopping experience, we guarantee that our customers will always feel their best when wearing their PHUE products. We strive to provide our customers with the best value proposition and ensure that they are completely satisfied with their PHUE purchase.